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Tip of the Week: Short Foot

A while back, when I was working through some pain on the bottom of my left foot, a chiropractor showed me this simple exercise for strengthening the foot. It's called "short foot," and I do it all the time now. You can do it while you're doing dishes, doing laundry, brushing your teeth—anytime you're barefoot on a clean surface. Shrink the foot, pause for a few seconds, and release, for stronger feet and fewer injuries. Watch this video to see how it's done.

EVENTS

Countdown to Hippie Chick 2013!

Online registration closes at 11:59 p.m. on May 9
Three days of packet pickup, 5/8–5/10; click here for the details.

Voted the Best 1/2 in the Northwest...

...once again in 2012!

Link to P-Fit 2013 Schedule

GROUP RUNS

Make your next step your best step. We host group runs nearly every day of the week. We are slow. We are fast. We are quiet. We are funny. Mostly, we are committed. Come join us. Whether you are training for your next marathon or just trying to get fit, you can do it - we can help.

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Read a great review of a recent Monday-night group run at our Portland store featuring Nike shoe trials, shoe and clothing giveaways, and free beer: Another Great Night with PRC!

Current Running Conditions

Product Highlights

Vomero 8: More Bounce to the Ounce

The new Nike Vomero 8 provides the light feel and secure fit of a sleek go-fast shoe with all the cushioning fans have come to expect from this mainstay of our "Neutral Maximum" silo. Carried-over from previous editions, full-length Cushlon and zoom air units in the heel and forefoot provide a soft, yet responsive ride. "Dynamic Fit" over the saddle wraps and secures the foot, and a no-sew interior minimizes potential hotspots. Our initial reaction to the Vomero 8 suggests a little less volume in the toebox this time around.

Nike Vomero 8: $130 @PRC

April Showers, Kinvara Flowers

Not straying too far from it's beloved predecessor, the new Kinvara 4 is looking like yet another winner from Saucony. A streamlined, more flexible upper combines with an upgraded cushioning platform in the heel to give the Kinvara an even smoother ride. In footwear fashion, it all starts from the ground up. PRC is the place to get the Kinvara in all the hottest colors! With so many flavors of the shoe hitting our shelves, there's one for every taste.

Kinvara 4: $100 @PRC

New! Nike Elite Armband

The new Nike Elite Performance Armband is a super lightweight and comfortable option for runners who carry a phone or media player. This is a durable armband that protects phones and media players from moisture yet maintains touch screen accessibility. Seamless construction helps prevent chafing. A Velcro fastener provides a personalized fit to the upper arm. Cord-management keeps you from getting tangled up. For men and women.

Elite Armband: $35.00 @PRC

Get a Grip! We Still Have Spikes

For all your running, hurdling, jumping, and throwing needs, track athletes need look no further than our store in Beaverton. In track and field, proper footwear can make a big difference in performance. Come in to Portland Running Company's Beaverton store today to check out the latest and greatest from big names in the sport like Nike and Saucony. Don't forget: Student-athletes always enjoy a 10% discount at PRC.

Gift Cards

The Perfect Fit, Every Time

Quick. Easy. And always appreciated. When gift-shopping for the athlete in your life, look no further than a PRC gift card. The Portland Running Company gift card never expires, it has no fees, and it's backed by our long-standing commitment to you, our customer. One-size fits all. Available online or in-store.

Proud To Be the Best

Readers of Competitor Magazine selected Portland Running Company as the Best Specialty Running Shop in the Pacific Northwest in 2012. View the complete list of best races & places in our region.

Where in the World is PRC?

Send us your travel photos of you in PRC apparel. If we pick your photo to feature on our website, you'll win a PRC Gift Card! Click here to view previous winners.

Running Routes

Running Routes: Downtown & the West Hills

Leif Erikson Trail:

MAP

Starts at west end of NW Thurman Forest Park. Take the trail uphill...you can track your distance by noting the 1/4 mile marks (each 1/4 mile is marked). This is a wonderful place to escape the city, without actually leaving the city! Watch out for mountain bikers ripping around the corners, though.

Council Crest Loop (8.5 Miles):

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Starts at Wallace Park — at NW 24th and Quimby in NW Portland. This is a very hilly and challenging run! Here are the directions:

Quimby to 23rd
Right on 23rd. Cross Burnside and go the hill
Straight on SW Vista
Right on Broadway
Left on Greenway
Left on Talbot
Left on Fairmount around until in intersects with Talbot
Right on Talbot
Under overpass and left on Talbot
Right on Greenway
Right on Patton
Left on Vista
Follow your way back to Wallace Park

Waterfront Run (2.5 miles)

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This run is flat and scenic!

Start at Waterfront Park
Go north on the running path until the Steel Bridge
Cross over the Willamette
Follow the new Espanade to OMSI
Go up the stairs to the Hawthorne Bridge bike path
Cross over the Willamette
Take the offramp to Waterfront Park

Sellwood-Steel Bridge Loop (11 miles)

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Here's a fun waterfront run to do from Portland Running Company at 800 SE Grand Ave. in Portland. Click here to open a downloadable/printable guide with maps and directions. This run tours the Eastbank Esplanade, Oaks Bottom, the Springwater Corridor, Willamette Park, the south waterfront, and Tom McCall Waterfront Park.

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